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EPR Archived News |
The Google Homepage Redesign Explained
Released on: January 06, 2012, 3:31 pm QueryClick advise users on the recent changes to the Google homepage as part of its ongoing revamp. Google has unveiled a new look for its homepage in what is being described as one of the firms 'biggest changes to date of its homepage'. The revamp, which has been rolled out to a few selected users, has been designed to showcase all of Google's other products to users – without having taking up too much of the homepage. Christopher Liversidge, Managing Director of QueryClick explains: “The revamp of Google's homepage is something that's been around for a few weeks, and essentially it has been created in order to streamline and 'tidy up' Google's homepage. Currently a user may see the 'revamp strip' along the top of the Google homepage, and when this strip is clicked, it reveals seven different Google products, such as Maps, YouTube, Images and Google+ to the user, with the option to reveal another eight related topics, including Calendar, Translate and Reader.” This revamp, which Google has explained has been created in order to promote all of Google's services to users in the most accessible and tidiest way possible, unlike some of the other search engines available, such as Yahoo's infamously 'busy' design. Users will also be able to navigate to certain Google services much more easily as this redesign means a maximum of two clicks is all that is needed for a user to move from the homepage to another Google page, such as News or YouTube. Christopher continues: “The Google homepage had undergone various redesigns since
1998, but the homepage has always stuck to the original format, that is the Google
logo, the search bar and the list of all Google's other services. However, this is
the first time that Google has moved away from this design, and it;s very likely
that these changes will have come about because of user feedback and case studies,
and at QueryClick we know how important SEO case studies are to the search industry, so we're really looking forward to seeing how this
redesign will be received by users.” About QueryClick QueryClick specialise in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO) to deliver the best return on investment in the industry with proven results for businesses of any size. It's this level of success that has seen QueryClick experience recession-defying growth as a company but also manage to create record return on investment for their clients, the list of which includes a variety of companies from globally renowned FTSE 100 firms to local start-up businesses. Pioneers in innovation with their finger firmly on the industry pulse, QueryClick
continue to put Scotland, and the UK, on the world map in terms of those leading the
charge in innovative, results-led search marketing solutions. Contact: +44 (0)131 556 7078
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2012
