Press Release Summary: - Black & Decker(r) expands the Autoselect(r) Family -
Press Release Body: As the UK's leading DIY expert Black & Decker(r) continues in its
mission to demystify DIY and provide practical solutions for a new generation of
home improvers. Their latest offering, the 3.6V Autoselect(r) Screwdriver, is an
extension to the Autoselect(r) family, a collection of href="http://www.blackanddecker.co.uk/powertools/power tools that take the guess
work and uncertainty out of a host of jobs, reducing the need for in-depth knowledge
of torque, gears and speed!
Each tool in the Autoselect(r) family, which includes href="http://www.blackanddecker.co.uk/powertools/productoverview/hierarchy/374/">cordless
drills, jigsaws and now a screwdriver, are pre-set by experts, making them
easier and faster to use. Simply turn to select the application and they adjust to
the optimal power and speed, ensuring the less experienced or not so confident
achieve a perfect finish every time.
The new Autoselect(r) Screwdriver boasts a lithium ion battery which not only makes it
lightweight and easy to handle, it also ensures that the tool stays charged and
ready to use for up to 18 months. As with the other tools in this range, it is
controlled by a series of task led settings displayed on an easy to read picture
dial. Another key feature is the magnetic retractable screw holder. This holds the
screw in place so it can be used with just one hand. This tool is ideal for taking
the hassle out of everything from flat packed furniture to a range of quick fix
household DIY jobs.
Black & Decker(r) created the Autoselect(r) family following extensive customer research
which found that the new generation of home improvers simply don't have the 'know
how' to get the best performance from power tools which is why they resort to
'getting someone in'. DIY needn't be a daunting or difficult task, as the
Autoselect(r) technology simplifies the process enabling everyone to make changes to
their home, something which is becoming increasingly popular as consumers opt to
improve - not move!
For further information or images please contact Kate Blinkhorn or Collette O'Neill
at Mercieca PR email: kate@mercieca.co.uk/collette@mercieca.co.uk or tel: 0207 485
0100/07740 192823
2012
