Daily(dot)co(dot)uk partners with Clickstream Technologies Plc to offer new on-demand Internet Marketing tools for website owners
Released on: September 23, 2008, 10:31 pm
Press Release Author: Abby Hardoon
Industry: Internet & Online
Press Release Summary: Website hosting and online shop customers will be offered cutting edge services giving them the power to detect pay per click fraud, generate sales leads and analyse visitor behaviour so they can optimise their sites to increase both sales and visitor satisfaction.
Press Release Body: Chilwell, UK ( ExpressPressRelease ) 23rd September, 2008 - UK domain name and Internet hosting provider, Daily.co.uk (http://www.daily.co.uk) today announced the first phase of a collaboration with ‘Software as a Service’ (SaaS) providers Clickstream Technologies Plc.
Website hosting and online shop customers will be offered cutting edge services giving them the power to detect pay per click fraud, generate sales leads and analyse visitor behaviour so they can optimise their sites to increase both sales and visitor satisfaction.
The first phase of services released today includes: heat and click maps which demonstrate where website visitors click - and where they don’t; a sales lead generation tool; movie recordings of visitors’ navigation around websites; advertising click fraud detection; customer satisfaction surveys; and automated set-up for Google Analytics.
Using these services generally requires the time-consuming inclusion of small JavaScript code snippets (page tags) on every website page. However, using Clickstream’s Datasherpa platform and patented ‘tagging automation’ technology, Daily.co.uk customers can now activate these services at the click of a button. Each page will be dynamically and automatically tagged, on-the-fly, no matter how often a website changes, so customers can focus on using the information the services give them to increase revenue and improve customer satisfaction.
Daily.co.uk MD, Abby Hardoon, said “Our partnership with Clickstream represents a fantastic opportunity for website owners to extract the full potential from their websites. Business tools such as lead generation and pay-per-click ad fraud detection can make a real impact on revenue. By seeing where customers click and watching movies of customers navigating around a site, website owners can see what works for customers and what doesn’t and amend their website to get the best both from and for visitors.”
Brewster Barclay, Clickstream Managing Director, said: “The largest impediment to widespread adoption of SaaS Internet Marketing tools by website owners is the requirement for manual tagging, which remains an enigma to many. Using Clickstream’s Datasherpa Platform, Daily.co.uk website owners are now free to enhance their online presence without the traditional barriers to implementation.”
Google Analytics automatic tagging service, a free website ‘sales lead of the day’, and a simple online survey tool are all free with selected Daily.co.uk packages - customers who already have those packages will find they’ve been automatically upgraded to have access to these new services. Free trials of Heat maps, movie recordings and click fraud detection services are also available.
Notes to Editors
About Daily.co.uk
Daily.co.uk is a second generation UK Internet hosting solutions provider, delivering web hosting, domain name registration, email and website building services to individuals and small businesses in the UK as well as highly innovative and essential products such as the DailyDrive and PC Back-up Client. The people behind Daily.co.uk have in-depth expertise and experience in the Internet hosting sector and have built some of the UK’s best known web hosting brands. The Daily.co.uk web hosting platform benefits from this vast experience and track record.
For more information visit http://www.daily.co.uk
About Clickstream Technologies
Clickstream’s Datasherpa Platform provides web hosting companies for the first time, the ability to offer sophisticated website features and services that were previously out of reach to their millions of customers without the need for manual programming steps in their implementation. This disruptive paradigm now empowers website owners or their nominated agencies to easily utilise an ever growing collection of third party on-demand software-as-a-service (SaaS) tools such as web analytics, click-to-call, customer identification, content and interactive widgets to help them optimise, promote, enhance and monetise their website and e-commerce efforts. Using Clickstream’s patented ‘tagging automation’ technology and strong relationships with the web hosting community, third party solution providers are now able to remove the typical technical obstacles to user adoption.
Founded in 1999, Clickstream Technologies Plc is a venture funded privately owned, independent company.
For more information visit http://www.clickstream.com
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