Released on: August 26, 2008, 1:40 am

Press Release Author: Mike Swift

Industry: Internet & Online

Press Release Summary: The founder and CEO of http://www.worldbusinessculture.com
claims that Chinese attempts to integrate and adapt to western cultures during the
Olympics could lead to a new dawn in business relations between China and the rest
of the world.

Press Release Body: The founder and CEO of http://www.worldbusinessculture.com
claims that Chinese attempts to integrate and adapt to western cultures during the
Olympics could lead to a new dawn in business relations between China and the rest
of the world.

Mr Warburton has previously warned of the cultural intricacies of doing business
with China, warning that many business enterprises face failure if they do not grasp
the particulars of Chinese business culture.

Keith Warburton, comments, \"For the Olympics to be a success the Chinese had to take
a close look at their cultural interaction with other nations. China has one of the
most complex cultures in the world, full of symbolic gestures, hierarchies and
ancient customs. The Olympics has forced China to try and understand and adapt to
other cultures and approaches to life, something I now hope they will introduce to
their business customs.”

“Doing business in China can be a cultural maze for the unsuspecting business
person. The rate of Chinese business development has been swift, and the lack of
understanding of business culture in China has led to numerous problems that could
have been avoided by a basic knowledge of world business culture.\"

Aware of the many problems caused by issues surrounding cultural barriers to global
business, Mr Warburton developed a website (http://www.worldbusinessculture.com) to
offer help and advice to the international business community. The site features
help and advice on issues such as dress, greeting styles and business
structures.

Mr Warburton adds, \"The world business culture website has proven a real success.
There is a growing realisation that cultural awareness is essential when conducting
global business. We provide guides to help and educate on the business culture of
specific countries.\"


Web Site: http://www.worldbusinessculture.com

Contact Details: http://www.worldbusinessculture.com

Author Name:

Mike Swift


Name: Stephen Taylor
Phone: 0044 161 273 4000
E-Mail:
steve@worldbusinessculture.com

Address:

Company name : World Business Culture
Street name : The Stables, Paradise Wharf
city name: Manchester
Zipcode: M1 2JN
Country: UK
Phone : 0044 161 273 4000