Released on: July 20, 2008, 10:41 pm

Press Release Author: Cathryn van der Walt

Industry: Telecommunications

Press Release Summary: Loop provides an advanced, fully integrated mobile and online
instant chat, user generated content, and social networking community globally to
carriers and major brand properties, as well as directly to consumers via mobile web
and the web.

Press Release Body: Sydney, July 21, 2008 -- Loop Mobile Limited (ASX: LPM, “Loop”)
today announced that it has launched MOKO Online, a fully integrated web version of
its award-winning mobile community.

“The MOKO service now connects its existing global mobile community user-base with
the MOKO online community, offering the most complete set of community features and
functions across both the mobile and PC devices that are available to consumers
today,” outlined Martin Hoffman, CEO, Loop Mobile.

Hoffman added, “MOKO Users can now chat and share with their friends in real-time
across both their mobile and PC device. New profiles can be set up on either
device, whilst photos and videos can be uploaded and viewed from each device as
well. This is an important differentiator for the MOKO service.”

To experience MOKO.mobi, users just enter www.moko.mobi into a mobile or PC internet
browser.

About Loop Mobile Limited
Loop provides an advanced, fully integrated mobile and online instant chat, user
generated content, and social networking community globally to carriers and major
brand properties, as well as directly to consumers via mobile web and the web.

Targeting the youth and young adult demographic, the company’s flagship service,
MOKO.mobi, is implemented across the 3 Mobile Australia, Virgin Mobile Australia
Optus Singtel, and Helio USA wireless networks. MOKO is also available worldwide via
the Mobile Web and Web at www.moko.mobi.

Loop was founded in 2004 in Perth and is today headquartered in Sydney. Its
proprietary platform enables the uploading and viewing of photos, audio, videos,
personal profiles, instant chat, private media messaging, search facilities and
additional features.
www.loopmobilelimited.com
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For media interviews or to organise a demonstration of MOKO.mobi please contact:
Contact :
Cathryn van der Walt
Einsteinz Communications on behalf of Loop Mobile
Sydney, AUS
61 (0) 402 327 633
cathrynvanderwalt@einsteinz.com.au
http://www.loopmobilelimited.com

Web Site: http://www.loopmobilelimited.com

Contact Details: Contact :
Cathryn van der Walt
Einsteinz Communications on behalf of Loop Mobile
Sydney, AUS
61 (0) 402 327 633
cathrynvanderwalt@einsteinz.com.au
http://www.loopmobilelimited.com