Released on: May 6, 2008, 9:36 pm

Press Release Author: IShopPlusSize

Industry: Retail

Press Release Summary: The days of driving from one specialty plus-size store to
another to see a complete range of fashion options is a thing of the past. A new web
site offers a range of sexy new styles for plus-size women all at the click of the
mouse. Now every woman can be a diva.

Press Release Body: Over 60% of the female population in the US wear plus size
clothing and this industry represents a 32 billion dollar per year business.
Clothing retailers are starting to notice and making plus size clothing beautiful
rather than boring. The frustration at the lack of stylish designs for plus-size
women led one retailer to creating his own designs and launching ishopplussize.com
(http://www.ishopplussize.com).

Statistics show that plus-size clothing (size 14 and up) is worn by the majority of
US women; however, most retailers still focus on smaller sizes. Those retailers who
do specialize in plus-size clothing focus on the fast-growing youth plus-size
market, leaving plus-size women with few options.

Despite the demand for larger sizes and spokeswomen like Mo\'nique and Queen Latifah,
catwalks, fashion shows, and new styles still tend to be geared toward sizes 0 to
12. One retailer observed this problem and decided to do something about it.

\"After some research, I realized that the current available plus size selection did
not meet the customers\' needs. Some of the clothes sizes were not accurate and they
just looked boring\", Daniel Shoham, a retailer with 15 years experience, explained.

Shoham (http://www.ishopplussize.com) then designed several lines of merchandise
including tops, dresses, pants, caprice, skirts, and jackets. He designed clothes
with his customers\' needs in mind and offers casual, dressy, sexy, and conservative
selections. \"In my designs, I don\'t emphasize the plus size, I focus on what looks
good on women.\" The sizes are true measurements and the styles are sexy and
fashionable.

With retailers waking up to the needs of plus-size women, it seems that they will
have more and more options in the future and turn in their boring choices for
beautiful styles.

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Web Site: http://www.ishopplussize.com

Contact Details: You can contact us at:
iShopPlusSize.com or by phone at 310-910-9019.

We are located at:
1137 S. Maple Ave.
LOS ANGELES, CA 90015