Released on: October 22, 2007, 9:58 pm

Press Release Author: Matt Bacak

Industry: Small Business

Press Release Summary: But there are three major answers to any questions

Press Release Body: Copywriting has been around since the dawn of time. It has come
in many forms, but over the years there have been strategies that have remained
unchanged.

Copywriting Dilemma #1: Which is better, long copy or short copy? The debate rages
on between long and short copy for both the offline and online venues. The winner
is still long copy. Think about it this way. The ad is like a little salesman. A
real person salesman would not stop talking to their prospect after 100 words. They
wouldn’t stop mid sentence. Selling in a fewer number of words or short speech like
this is similar to short copy. A real person salesman would work differently. They
would take as much time, and words, as it needed to sell to the prospect. This is
why long sales copy works.

Copywriting Dilemma #2: Is there a difference between offline and online copy? The
answer is yes and no. Here are a few examples. Both offline and online copy rely
on direct response marketing techniques. Both offline and online markets respond
well to long copy. For example, long sales letters work as well as long
infomercials. The buying decision has the same structure for both the offline and
online worlds. Take into account the format that people prefer. Some people like
written copy while others like audio copy or video copy. Some people will accept
and review all types of formats. Incorporate all these formats both offline and
online. Whether selling online or offline worlds it still comes down to having a
conversation with the reader. Copy should convince them to take action. That is
the ultimate goal.

Copywriting Dilemma #3: Will copywriting every die out at the expense of
technology? Copy is still the easiest way to get across the sales message. Having
audio on the website and even videos is effective, but the copy is still the
vehicle for sales message. Copy is the fuel behind the strategies of audio and
video.

Learn the tricks of the trade and internet marketing tips www.powerfulpromotor.com
from someone that has actually built wealth and not just written a book about it.
Forget the past. It does not matter who they are or where they come from. Everyone
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Contact:
Stephanie Bunn
2935 Horizon Park Drive Suite D
Suwanee, GA 30024
(770) 271-1536 www.internetmillionairemind.com

This site will also detail Copywriting, Long copy, Short copy, Direct response
marketing, Audio, Video, Salesman

This Press Release has been submitted by PREasy.com


Web Site: http://www.powerfulpromoter.com

Contact Details: 1140 Old Peachtree Rd, Suite D
Atlanta, GA
30097
770-271-1536