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National Marketing Group Moves Back Home to Omaha - Experts in Brand Strategy and Marketing Bring Fresh Thinking to Local Businesses

Released on = July 30, 2007, 7:21 am

Press Release Author = OBI

Industry = Marketing

Press Release Summary = OMAHA, NE June 6, 2007 –O’Brien Industries (OBI), a creative
marketing collective, has officially moved their corporate offices from San Diego,
CA to midtown Omaha. On June 7, OBI will welcome the Mayor and other local
officials, clients and partners from across the globe to celebrate this
announcement.

Press Release Body = OMAHA, NE June 6, 2007 –O’Brien Industries (OBI), a creative
marketing collective, has officially moved their corporate offices from San Diego,
CA to midtown Omaha. On June 7, OBI will welcome the Mayor and other local
officials, clients and partners from across the globe to celebrate this
announcement.

OBI fuses consumer research, strategic thinking and creative execution to provide
marketing solutions for companies looking to establish strong brands, advertising
campaigns, and effective go to market strategies. OBI collaborates with both
domestic and international clients including Cormac Company, Feltz Wealth Plan,
Gateway, Intel, Lenovo, Cellular One, D-Link and Targus International. In Q4, 2006
OBI developed and launched the “Ask, Listen and Deliver” national brand campaign for
Gateway. In a Google report dated, XXX, Gateway’s sales figures grew by more than 7%
in that quarter alone. Other clients consistently experience similar results.

“Our job is to make sure we understand our client’s primary objectives and
consumers’ demands, develop a “big idea” then build a strong campaign to drive the
brand and ultimately revenue to higher levels,” stated CEO Mary Ann O’Brien-Elkjer.
“Customer based research is the foundation of all OBI strategic and execution work.
We base our strategies and creative in research, to ensure that our communications
resonate with the marketplace. This means going beyond traditional avenues and
encouraging clients to take a hard look at themselves from the customer’s
perspective.”

A Midwestern native, O’Brien-Eljker has a special affinity for Omaha. “We think
Omaha is a perfect place to live and work. It has the entrepreneurial spirit, strong
work ethic and thriving cultural scene we were looking for. Plenty of interesting
things happen between the coasts and being here helps us keep our finger on the
pulse of real people. As a result, we are well-positioned to serve local and
national brands alike,” said O’Brien-Elkjer.

About OBI

Founded in 2002 by Mary Ann O’Brien-Elkjer, OBI is a diverse collective of
individuals with global client and agency experience. Their fusion of consumer
research, strategic thinking and creative execution challenges the industry status
quo and provides innovative solutions for their clients.

OBI has developed a proprietary customer research program - the O’Brien Voice of the
Customer (o.VoC) combines usability testing, customer surveys and interviews to
uncover the true customer experience and ultimately inform marketing strategy and
communications.

OBI is headquartered in Omaha, NE with regional offices in Portland, OR and San
Diego, CA. 444 Studios, located in Omaha, NE is a state of the art photography and
video studio and is a wholly owned subsidiary of O’Brien Industries. For more
information on OBI or 444 Studios access www.obicreative.com or call TJ Johnson,
Director of Communications at 402.493.7999.


Web Site = http://www.obicreative.com

Contact Details = 2920 farnam st
omaha, ne 68131
402.493.7999
tjohnson@obicreative.com

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