Released on = July 1, 2007, 10:00 pm

Press Release Author = Cord Media

Industry = Media

Press Release Summary = Television reporter and advertising executive Mike Hatton
joins Cord Media as Vice President/Director of Sales.

Press Release Body = Rancho Mirage, CA (June 30, 2007) – Cord Media CEO Jonas Udcoff
today announced he has hired television reporter and advertising executive Mike
Hatton as Vice President/Director of Sales. Hatton brings a decade of media
experience to Cord Media and will primarily focus on meeting the company\'s increased
demand for its exclusive products and services.



“Mike has a record of delivering solutions for clients and understands the keys to
advertising in today’s environment,” said Udcoff. “With his background both in
front of the camera and on leading industry sales teams, I fully expect our clients
to benefit strongly from his role at Cord.”



In addition to leading Cord Media’s sales force, Hatton will contribute to the
company’s syndicated and advertorial programming on the air. “Mike’s skills as a
reporter, producer and actor are extremely valuable,” added Udcoff. “He is an ideal
complement to our unique business model.”



Offering television, interactive, online and multimedia solutions, Cord Media offers
a full-service approach to a client’s marketing, promotion and programming needs.
“Advertisers are getting results using our methodology. It’s fresh and different.
That’s what works and we’re thrilled to be a part of their success,” Udcoff said.



Hatton is excited to be a part of a media company offering differentiation. “It’s
tough nowadays for consumers to distinguish between brands,” he said. “ Cord is
keeping up with the migrating media world and proving that convergence among
advertisers, agencies and outlets is the future of the industry.”



An Associated Press and Telly Award winning journalist, Hatton is skilled in all
aspects of video promotion and production. He is best known in Southern California
for his work with CBS 2 News in the entertainment and general assignment divisions.
He is a graduate of Indiana State University with a degree in Radio-TV-Film and has
studied with the long-running improvisational troupe, The Second City.



About Cord Media

Serving all of Southern California, Cord Media Company is a firm specializing in
media sales representation, advertorial programming and television production.
Launching a variety of productions in the fall of 2007, Cord Media will provide
advertisers with what a thirty second spot simply cannot deliver. Cord Media’s
staff is comprised of former and current television journalists with extensive
production and design backgrounds. Check out www.cordmedia.com for the latest news
from this aggressive, stylish and cutting-edge production team.



Web Site = http://www.cordmedia.com

Contact Details = Cord Media
Publicity Department
publicity@cordmedia.com
760.612.3275