Released on = April 23, 2007, 9:36 am

Press Release Author = AdvantaPure

Industry = Pharmaceuticals

Press Release Summary = Sanitary tubing manufacturer AdvantaPure promotes Jeffrey D.
Johnson to the newly created position of Director of Software Solutions. Johnson
will focus on sales and service of the company’s RFID products, including
GammaTag(TM) and Hose Track(TM).

Press Release Body = April 23, 2007
Reference: ADV-158-PR


AdvantaPure(R) Creates New “Software Solutions” Position & Promotes from Within

Job Responsibilities Address the Company’s RFID Products


Southampton, PA — AdvantaPure is proud to announce the recent promotion of Jeffrey
D. Johnson to the newly created position of Director of Software Solutions.
Johnson’s focus will be on AdvantaPure’s line of RFID tracking products including
GammaTag(TM), the company’s new gamma-sterilizable RFID tag. AdvantaPure’s sanitary
tubing and hose, molded components, and RFID products service the pharmaceutical,
biotech, food, and other clean-application industries.

“We needed an experienced team member to focus on our RFID items,” said Ken Baker,
CEO. “The technology advances quickly, so we wanted someone dedicated to it in order
to stay on top of the latest information and to remain at the forefront of
developments. Jeff is the ideal person for this.”

Johnson started with NewAge Industries, Inc., AdvantaPure’s parent company, in 1990,
working his way from sales representative to IT assistant to network administrator
before the promotion to Director of Software Solutions. His new duties include
developing, installing and supporting the company’s RFID products; on-site customer
and prospect visits; and sales worldwide. The goal is to service AdvantaPure’s
current RFID customers well and to help introduce GammaTag and Hose Track(TM) (RFID
solutions for process equipment tracking) to applicable and as-yet-undiscovered
markets.

For more information on Johnson’s promotion or AdvantaPure’s RFID solutions, contact
the team at AdvantaPure, 145 James Way, Southampton, PA 18966; phone 888-755-4370 or
215-526-2151; fax 888-258-4293 or 215-526-2167; e-mail: sales@advantapure.com; web:
www.advantapure.com

About AdvantaPure and NewAge(R) Industries
AdvantaPure, a division of NewAge Industries, specializes in ultra-clean products
for the pharmaceutical, biomedical, food, beverage, chemical, and cosmetic
industries. All products are manufactured, stored, and shipped using the cleanest
methods possible to ensure unsurpassed product purity.

In business since 1954, NewAge Industries manufactures and fabricates thermoplastic
and thermoset tubing and hose. The company offers one of the broadest product lines
of tubing, hose, and fittings in the U.S., and its custom extrusion and fabrication
services are unrivaled. NewAge Industries maintains a large inventory and prides
itself on same-day shipment of 98% of orders for its core product lines. In 2006,
NewAge initiated an ESOP (Employee Stock Ownership Plan) for the benefit of both its
employees and customers.

# # #

GammaTag(TM), Hose Track(TM), NewAge(R), and AdvantaPure(R) are trademarks of
NewAge(R) Industries, Inc.

Web Site = http://www.advantapure.com

Contact Details = AdvantaPure
145 James Way, Southampton, PA 18966
215-526-2151, fax 215-526-2167
sales@advantapure.com