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NO FLIES ON ARNYWEAR AS IT REAPPOINTS LOOP COMMUNICATIONS

Released on = January 16, 2007, 6:30 am

Press Release Author = Loop Communications

Industry = Management

Press Release Summary = Arnywear™, the company that has developed a technologically
advanced material that repels over 3000 biting insects, including mosquitoes and
midges, has reappointed Surrey based agency Loop Communications to deliver its
communications strategy for 2007.

Press Release Body = Arnywear™, the company that has developed a technologically
advanced material that repels over 3000 biting insects, including mosquitoes and
midges, has reappointed Surrey based agency Loop Communications to deliver its
communications strategy for 2007.

The company, which produces an array of consumer insect repelling products including
kaftans, sarongs, bed sheets and pillow covers experienced huge growth in 2006, it’s
first year, and aims to undertake a brand building exercise to increase its presence
in national and international markets both on and offline.

Paul Johnson, Director of Loop Communications is delighted to have won the business
for the second year and says, “Arnywear has been a fantastic account from the very
beginning. As one of the few remaining textile companies in the UK and probably one
of the most innovative and exciting, we’re really looking forward to help take the
company forward this coming year.”

Arnywear CEO, George Costa, says, “The growth of the company is largely attributable
to the positive media coverage and brand awareness campaigns which have been
successful in raising Arnywear’s profile and helping to secure distribution deals
with leading high street retailers. We will continue to develop this relationship
throughout 2007 and I am confident that the company will experience further growth
as a result.”

Ends
Notes to Editor

• Loop Communications was founded in 2005 by Louise Evans and Paul Johnson and
clients currently include Streetcar, Mydeo, Reliance and the Sunday Time Wine Club
• For more information on Loop Communications visit www.loopcommunications.co.uk.
• For more information on Arnywear products visit www.arnywear.co.uk.


Web Site = http://loopcommunications.blogspot.com

Contact Details = Still House, East Street, Farnham
0044 1252 725 346

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