Released on = November 28, 2006, 4:11 am

Press Release Author = Ken Van Antwerp

Industry = Media

Press Release Summary = Forest Technologies and Millennial Net form Strategic
Partnership
Forest Technologies, an innovative leader in mobile narrowcasting systems, and
Millennial Net, a leader in mesh network technologies, have formed a strategic
partnership to bring CartMedia to the retail market. CartMedia is a wireless
mobile in-store shopping cart based advertising system that displays paid-for
product advertisements on a shopping cart mounted display while the customer is
physically located next to the product. Under the partnership agreement, Millennial
Net will supply Forest Technologies with MeshScape™ wireless mesh network components
and technology. For more information see www.forestechnologies.com

Press Release Body = Forest Technologies and Millennial Net form Strategic Partnership
Forest Technologies, an innovative leader in mobile narrowcasting systems, and
Millennial Net, a leader in mesh network technologies, have formed a strategic
partnership to bring CartMedia to the retail market. CartMedia is a wireless
mobile in-store shopping cart based advertising system that displays paid-for
product advertisements on a shopping cart mounted display while the customer is
physically located next to the product. Under the partnership agreement, Millennial
Net will supply Forest Technologies with MeshScape™ wireless mesh network components
and technology. For more information see www.forestechnologies.com
Colorado Springs, CO, USA – November 27, 2006
Forest Technologies, the innovative supplier of mobile interactive location-specific
media digital signage systems, and Millennial Net, a world-class supplier of
industrial wireless mesh networking systems, have formed a strategic partnership to
bring the CartMedia mobile in-store location-specific digital signage solution to
the retail market and is part of today’s rapidly growing in-store narrowcasting and
digital signage revolution. CartMedia combines wireless RF based location tracking
with standard digital signage distribution technology to create a location specific
paid-for product advertisement marketing system that places paid-for product
advertisements on a cart-mounted display while the customer is physically located
next to the product. Forest Technologies terms this new marketing channel as
“electronic Point-of-Decision” (ePOD™) marketing because it places paid-for
advertising at the customer’s “point of brand and purchase decision”, where
marketing studies have shown point-of-decision marketing to be extremely effective
in guiding purchase decisions. CartMedia can be used as a stand alone system or can
be integrated into a retailer’s existing digital signage system.
Millennial Net’s MeshScape™ wireless mesh network is the CartMedia communications
and location tracking backbone and is a robust, self-configuring and self-healing
network for the highest levels of reliability and lowest cost of ownership. Under
the terms of this agreement, Millennial Net will provide Forest Technologies with
MeshScape™ technology expertise and products for the CartMedia system. “We believe
CartMedia opens a new and large market opportunity for Millennial Net and is well
positioned to capture national brand advertising dollars as they shift into these
types of highly effective marketing systems”, said Martin Hanssmann, Millennial Net
President and CEO.
\"CartMedia is a highly effective marketing system that co-locates Product, Place and
Promotion with the customer” said Dan Cronin, Forest Technologies’ Vice-President of
North America Sales. “However, with the realities of the retail environment
CartMedia must be reliable, easy to manage and have a low cost of ownership. The
strategic partnership with Millennial Net and MeshScape™ technology, allows Forest
Technologies to satisfy these requirements with world-class mesh network system
performance and expertise.”
About Millennial Net
Millennial Net develops wireless sensor networking software, systems, and services
that enable OEMs and systems integrators to quickly and cost-effectively implement
wireless sensor networks. Millennial Net is wholly owned by PHC Holding, GmbH in
Esslingen Germany and operates as an independent company with headquarters in
Burlington Massachusetts, USA.
MeshScape™ is a trademark of Millennial Net.
About Forest Technologies, LLC
Forest Technologies is the innovative leader in location specific mobile
narrowcasting systems with headquartered in USA and has offices in North America and
Europe.
For more information see www.forestechnologies.com or email
sales@forestechnologies.com


Web Site = http://www.forestechnologies.com

Contact Details = 8030 Table Mesa Way
Colorado Springs
CO 80919
tel:1-800-720-9192