Released on = November 16, 2006, 8:07 am

Press Release Author = Helen Hecker

Industry = Media

Press Release Summary = Independent publishers , self-publishers and small book
publishers are often left in the dark when it comes to knowing how to rent and use
targeted direct mailing lists, what to know before ordering ANY mailing list and how
to work with mailing list companies.


Press Release Body = Now comes a new free report designed to help independent
publishers, self-publishers and small book publishers get educated. \"Direct Mailing
List Tips Home Based and Small Business Owners Must Know\" by Helen Hecker helps book
publishers, entrepreneurs and business owners learn the inside secrets of the
mailing list industry.

Included are tips on: where to get mailing lists like libraries, hospitals,
schools, newspapers, radio stations, etc., what to look for when renting mailing
lists, what to look out for, what to ask, explaining formats such as adhesive
labels, Cheshire labels and types of disks, minimum orders, when to order and use
labels, how long it takes to get mailing lists, how to mail to ensure getting
address corrections from the post office, how to handle mailing list returns and
much more.

Hecker says, \"Direct mailings usually go third class or in some cases first class.
Although non opt-in email mailing lists (SPAM) are not popular, not read and
reported, advertising by first and third class mail has always been accepted as a
good marketing strategy.\"

Hecker is a marketing, publishing and publicity expert, consultant to small,
independent and self-publishers, small business owners and founder of Twin Peaks
Press in 1982.

To get the free report \"Direct Mailing List Tips Home Based and Small Business
Owners Must know,\" go to www.twinpeakspress.com.




Web Site = http://www.TwinPeaksPress.com

Contact Details = Contact:
Helen Hecker
phone: (360) 694-2462
http://www.twinpeakspress.com