Released on = April 25, 2006, 12:46 am

Press Release Author = Knexus Community

Industry = Management

Press Release Summary = Leading European wanting to benchmark and improve their
digital marketing strategy were given a boost today as Knexus Community and
Advertising.com formed a partnership to encourage collaboration around this space.


Press Release Body = 25 April 2006, London – Leading European companies wanting to
benchmark and improve their digital marketing strategy were given a boost today as
Knexus Community and Advertising.com formed a partnership to encourage collaboration
around this space.

Knexus Community, the secure and exclusive resource for Digital Marketing in Europe,
has provided a platform to its members from leading companies to learn, collaborate,
benchmark, generate and validate ideas for the past 7 years. Members connect with
peers online and offline and get access to thought provoking content and benchmark
data.

Knexus Community believes the partnership with Advertising.com will provide
tremendous insight into online marketing for its members, particularly in areas such
as branding, lead generation, customer acquisition and customer retention.

Graeme Foux, Chairman at Knexus Community said “We\'re very pleased to have the
support and participation of Advertising.com as a partner in Knexus Community.
Advertising.com is clearly an important player in internet marketing and can bring
valuable insights and experience to help our subscribing members.”

Through an annual subscription, community members enjoy a range of services,
including access to 25 exclusive face-to-face forums featuring corporate case
studies, roundtable debates and professional moderation. Regularly attended by
companies such as BAA, BT, Coca-Cola Enterprises, Diageo, O2, Prudential and Shell,
the cross enterprise forums are designed to share knowledge and ideas and solve
strategic digital business issues of shared interest in a non sales environment.

The 2006 programme features topics such as Usability, Innovation, Social Marketing,
Online Branding, Multi-Channel Integration, Email Marketing, Content Strategy and
Web Analytics.

Some of the face-to-face forums will be hosted at the Advertising.com premises in
Central London. Participation is for corporate marketers only, either through an
annual membership or a £295 entry fee.

“We are excited about our partnership with the Knexus Community,” said Michael
Peralta, Managing Director of Advertising.com. “Knexus is a leader in encouraging
collaboration and knowledge sharing among influential leaders across multiple
industries and Advertising.com is looking forward to working with this elite group.”

About Knexus Community:
Knexus Community is a leading corporate digital business network, providing digital
business knowledge, ideas and secure peer group connections. Community access is
available for corporate executives from major European and global companies, through
an annual membership subscription. Vendors of IT products, SMEs and consultants are
not permitted to join.

About advertising.com
Advertising.com, Inc. is a leading provider of results-based interactive marketing
services to advertisers and publishers. We operate a large network consisting of
advertising inventory purchased from web, search engine and email publishers.
Through this network, and our proprietary technologies, we help advertisers develop
and execute marketing programs that generate measurable results. Advertising.com is
a wholly-owned subsidiary of America Online, Inc.


Web Site = http://www.knexuscommunity.com

Contact Details = Hiren Surti
Knexus Community
hiren.surti@knexusgroup.com
+44 (0) 20 7631 4151
www.knexuscommunity.com